We are digital advertising pioneers.
We started our careers when companies were first building websites, when access to the internet or the “World Wide Web,” was from a dial-up modem….
And when digital success was defined by “hits.” It is stunning how much advertising has changed over the last 20 years with the rise of mobile, social, and advertising technology. The one thing that has not changed is the need to stay current through professional development and skills training.
We had our “aha” moment after taking a close look at our industry. Our colleagues from over the last 20 years have an incredible amount of institutional knowledge to share and an outpouring of passion to share that knowledge with rising marketers and innovators. There is also a growing number of incredibly smart people who are joining our industry with little-to-no training. We saw an opportunity to bridge this digital skills gap by providing a platform of crowdsourced knowledge. Inspired by Athena, the goddess of wisdom, courage, and skill, Atheneum Collective is a place where you can take engaging courses taught by experts immersed in the marketing, advertising, media, and emerging technology industries.