We are digital advertising pioneers. We started our careers when companies were first building websites, when access to the internet or the “World Wide Web,” as it was called, was from a dial-up modem, and when digital success was defined by “hits.” It is stunning how much advertising has changed over the last 20 years with the rise of mobile, social, and advertising technology. The one thing that has not changed is the need to stay current through professional development and skills training.
We had our “aha” moment when we looked around our industry and saw two things. First, our colleagues from over the last 20 years have an incredible amount of institutional knowledge to share and an outpouring of passion to share that knowledge with rising marketers and innovators. Second, there is a growing number of incredibly smart people who are joining our industry with little-to-no training. We saw an opportunity to bridge this digital skills gap by providing a platform of crowdsourced knowledge. This is a place where you can take engaging courses taught by experts immersed in the marketing, advertising, media, and emerging technology industries.
“Atheneum Collective” refers to the library of the goddess Athena. Our mantra is ‘Knowledge is Power. Knowledge Shared is Power Multiplied.’ Join us in lifelong learning and develop the power to grow in your career, seek new opportunities, expand your network, know your value, and ask for what you want in work and life. Let’s #PowerUp.