Cannabis Marketing Master Course
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates
The Cannabis market represents a huge opportunity for brands, advertisers, agencies, and the marketing/media community. Explore the incredible opportunities in this industry as well as specific challenges that marketers and advertisers need to keep in mind when creating and promoting a product subject to so many changing rules and regulations.
This is a comprehensive Master Course with over 35 videos. For ease and flexibility, the course is divided into two parts. Depending on your level of knowledge, take one or both to #SparkUp your Cannabis business marketing skills.
Anyone who is curious about getting into the marketing side of the Cannabis industry but needs more information or guidance will benefit from this course. This is also a great course for anyone in Cannabis or ancillary businesses looking for additional support in understanding the branding, marketing, and advertising-specific aspects of the Cannabis business.
What will you learn?
- The history of Cannabis and Cannabis Brands
- Plant basics, chemical compounds, and Cannabis products
- How to determine if Cannabis marketing is the right path for you
- How to get into the Cannabis business
- How to build a Cannabis brand from naming to logo to package design
- Marketing, Advertising, PR and Social Media promotion strategies
- How to approach Cannabis events
- The best industry resources