Cannabis Marketing Master Course
The Cannabis market represents a huge opportunity for brands, advertisers, agencies, and the marketing/media community. This is a comprehensive Master Course with over 35 videos. Dive into the incredible opportunities in this industry, as well as specific challenges that marketers and advertisers need to keep in mind when creating and promoting a product subject to so many changing rules and regulations.
Who is this course for?
Anyone who is curious about getting into the marketing side of the Cannabis industry but needs more information or guidance. This is also a great course for anyone in Cannabis or ancillary businesses who need additional support in understanding the branding, marketing, and advertising-specific aspects.
What will you learn?
- The history of Cannabis and Cannabis Brands
- Plant basics, chemical compounds, and Cannabis products
- How to determine if Cannabis marketing is the right path for you
- How to get into the Cannabis business
- How to build a Cannabis brand from naming to logo to package design
- Marketing, Advertising, PR and Social Media promotion strategies
- How to approach Cannabis events
- The best industry resources
What will you get?
- 65+ page resource guide updated as laws, rules, and regulations change
- Access to bonus courses and expert interviews from Cannabis industry professionals
- Unlimited access to the video course and resource guide
- Access to the Atheneum Collective private Facebook group for discussions with experts, live’s, community feedback, etc.
- Additional video updates and lessons as they become available
- Answers to frequently asked questions
See you in class!