Cannabis Marketing Master Course
The Cannabis industry represents a significant opportunity for brands, advertisers, agencies, and the marketing/media community. Part 2 is a deep dive into how to create, package and promote your Cannabis brand. It serves to be a roadmap of how to navigate the complexities of marketing and promoting Cannabis in a regulated environment.
Who is this course for?
This is a great course for anyone in Cannabis or ancillary business who needs to understand the branding, marketing, and advertising-specific aspects of building a Cannabis product or related business.
What will you learn?
- The history of Cannabis Brands
- How to build a Cannabis brand from naming to logo to package design
- Marketing, Advertising, PR and Social Media promotion strategies
- How to approach Cannabis events
- The best industry resources
What will you get?
- 65+ page resource guide updated as laws, rules, and regulations change
- Access to bonus courses and expert interviews from Cannabis industry professionals
- Unlimited access to the video course and resource guide
- Access to the Atheneum Collective private Facebook group for discussions with experts, live Q&A’s, community feedback, etc.
- Additional video updates and lessons as they become available
- Answers to frequently asked questions
See you in class!
Course Content
HOW TO BUILD YOUR CANNABIS BRAND
HOW TO PROMOTE YOUR CANNABIS BRAND