Digital Media Buying
An Essential Guide to the Digital Media Landscape
Are you ready to grow your business with paid media? Do you want to maximize the world’s largest platforms to get new customers? Digital Media Buying will give you an overview of the digital media landscape with a step-by-step tutorial on the exact moves you need to get your advertising campaigns live on platforms like Instagram, Facebook, and Google.
Experts Olivia Hawkins and Jeff Nicholson have spent hundreds of millions of dollars in paid media from Fortune 100 brands to emerging small businesses across a variety of verticals, and they’re ready to share their knowledge with you!
Who is this course for?
What You’ll Learn
- Overview of the Digital Ecosystem and Platforms
- Step by Step Lessons on how to buy media on today’s largest platforms
- Insights into Google Ads for both search and display
- How to buy media across the Facebook Ecosystem
- How to maximize Pay Per Click and bid auctions
- How to build your audience targeting strategies
- How to optimize campaigns, track conversions and measure your ROI
- And more!
What You’ll Get
- Unlimited access to the video course
- A comprehensive resource guide with step-by-step instructions, templates, tools, and strategies to put your learnings into immediate action.
- Direct access to discussions with experts and live Q&As
- Additional video updates and lessons as they become available
- Answers to frequently asked questions