Fundamentals of Media Planning

Media planning is the intricate process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. It is a vital aspect of any marketing campaign, whether it’s print, television, radio, social, OOH or digital. The planning process is a time-consuming task that must be handled carefully in order to ensure the highest return on investment (ROI). This course showcases the proven methods that can help you determine the best combination of media to meet your business’s goals and objectives.  

Who is this course for?

Whether you’re a recent graduate or have a diverse roster of clients and teams and need to level everyone up, this course is essential information for media sales professionals, publishers and brand marketers.

Trusted Experts

Self Paced + On Demand

Job Relevant


What You’ll Learn

  • How to create the client brief
  • How to find the right audience
  • Research and competitive analysis
  • Creating the strategic approach
  • Interagency and client process for communications and briefings
  • Channel planning and measurement
  • Creating Request for Proposals (RFP’s) 
  • Creating and presenting the final plan

What You’ll Get

  • Unlimited access to the video course
  • A comprehensive resource guide with step by step instructions, templates, tools and strategies to put your learnings into immediate action.
  • Direct access to discussions with experts and live Q&As
  • Additional video updates and lessons as they become available
  • Answers to frequently asked questions
Tanya Zhuk
Tanya has over ten years of ad agency and publisher/entertainment experience. She has spent most of her career working for major media and advertising agencies in Los Angeles and New York. While she has always been a huge fan of advertising—at a young age watching Who’s The Boss and admiring Angela’s career in the big city—she didn’t always know it would be media that would propel her career.
Tanya Zhuk