Jeff Nicholson

Jeff Nicholson

Jeff Nicholson

CEO

Co-Founder at Tracer

He spent the early part of his career running ads, building businesses, facilitating acquisition and sale of multiple companies, and driving marketing performance and strategy for Fortune 500’s. He became the first Global Chief Media officer at VaynerMedia in 2017 and has had the privilege of working with and directly influencing the growth of some of the largest and most respected brands in the World. Jeff also serves as the Chief Executive officer of Tracer Labs, a marketing data aggregation and reporting platform incubated under the Vayner X platform. Jeff sits on the advisory board of Pinterest, NextDoor, Roku, Captify, Goodlife Clothing, and Hurricane Group. He regularly speaks at international industry events, consults and speaks to private corporate companies and teaches at universities including Babson College, NYU Stern School of Business, University of Virginia and Miami Ad School.