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Jim Baudino - Atheneum Collective
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Jim Baudino

Jim Baudino

Jim Baudino

Vice President of Marketing and Business Development

Jim Baudino is the VP of Corporate Development for MERRY JANE Media, the global cannabis media platform and creative agency co-founded by Snoop Dogg in 2015. Jim has been instrumental in building the MERRY JANE brand since its launch, and he has made it his mission to educate the mainstream about the benefits of cannabis. Jim recently helped launch the agency side of the business, and is currently responsible for all communications and strategic partnerships for the brand, including event strategy and integration.

 

Prior to MERRY JANE, Jim spent time building brands from startups to Fortune 100 companies in the automotive, financial services and medical industries, which included ten years at Toyota North America in a variety of marketing and business development roles. His latest role concerned national sponsorship and partnership strategies, in which  Jim created fully integrated programs that provided millions with experiences that enhanced brand affinity and drove purchase consideration. Along with internal awards for innovation, Jim was the recipient of the auto industry’s prestigious Automotive News 40 Under 40 Award.

 

Jim holds an MBA from UCLA Anderson School of Management and a BSE in Industrial and Operations Engineering from the University of Michigan. In his free time, he enjoys traveling to unique destinations with his wife and two children.