Digital Media Buying
Introduction
Digital Media Buying Resource Guide
Overview of Digital Ecosystem
Key Platforms
The Lingo
Introduction to Paid Search
Google Ads Account Structure
Search Ad Products
The Keyword is the Keyword
The Anatomy of an Ad
Google Optimizations
Google Display Overview
Google Targeting & Inventory
Google Ad Specs & Formats
Viewability, Fraud, and Brand Safety
Facebook Overview
Facebook Account Structure
Ad Formats
Facebook Audiences
Facebook Ad Placements
Campaign Measurement
Conclusion and Q&A
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Introduction
Digital Media Buying
Introduction
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