What Makes Cannabis Essential?
How the Cannabis Industry, Plant, and Consumer have become essential to society and the advertising world. By: Jim Baudino Coronavirus pandemic (COVID-19) has been impacting
#PowerUp Blog
Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.
Is There A Formula To Success?
By: Lisa Solomon I recently spent an entire day in my home office attending Hawke Media’s virtual Quarantine Conference, and I have to say, it
Tips For Creating Content That Matters In Times of Crisis
By: Deana Concilio-Lenz While these tips can apply to any company, I wanted to share some ideas specifically for non-profit organizations that are vital in
21 Astounding Cannabis Industry Statistics for 2020
By: Darco Jacimovic, for Cannabis Offers The cannabis industry is growing in both market size and value. It’s currently booming all across the world, and
Sales Tips in a Time of Crisis
Struggling with how to be an effective media seller in the middle of a pandemic or a crisis? We know times are hard for people right now on all sides of the advertising business. Here are my five sales tips in a time of crisis:
Create Your Influencer Roadmap with Susana Yee
By: Lisa Solomon As I began to build Atheneum Collective in 2019, I joined an EmpowHer LA cohort where we met monthly to create our
Seven Tips for the Newly Virtual Agency
By: Jeff Sweat, founder of Sweat+Co, for Media Post Creativity in ad agencies seems to have always happened In The Room—when a creative team or
So She Slays Women Empowerment Series: Lisa Solomon
We’re so excited to bring you an interview with Atheneum Collective Founder Lisa Solomon featured on So She Slays‘s Women Empowerment Series! Watch to learn more
What Motivates You?
By: Lisa Solomon On a recent Jenna Kutcher’s Goal Digger Podcast, Jenna and her coach, Dean Graziosi discuss how Jenna can scale her already very
5 Best Daily Planners
What gets planned gets done. There are a lot of great planners on the market, but we researched and asked our colleagues about the best
The Power of 60 Days
By: Lisa Solomon A new year begins and we all feel the pressure to set our goals. It’s overwhelming to plan an entire year’s worth
Top 3 Advertising & Marketing Trends for 2020
New year, new trends! At Atheneum Collective, we’re always learning and crowdsourcing knowledge to keep you up to date on what’s hot in the industry.