#PowerUp Blog

Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.


Meet Anna Locke

Anna Locke has extensive experience working with multi-million dollar brands and building relationships with clients that increase sales and show results. She’s an expert in


Meet Linda “Lin Marty” Fernandez

With sixteen years of integrated marketing experience and an established record of developing effective, award-winning strategies, Linda “Lin Marty” Fernandez has used her expertise to

What Makes Cannabis Essential?

How the Cannabis Industry, Plant, and Consumer have become essential to society and the advertising world. By: Jim Baudino Coronavirus pandemic (COVID-19) has been impacting

Formula for Success

Is There A Formula To Success?

By: Lisa Solomon I recently spent an entire day in my home office attending Hawke Media’s virtual Quarantine Conference, and I have to say, it

Paul Santello - Sales Tips in a Time of Crisis

Sales Tips in a Time of Crisis

Struggling with how to be an effective media seller in the middle of a pandemic or a crisis? We know times are hard for people right now on all sides of the advertising business. Here are my five sales tips in a time of crisis: