Covid-19 and the Rise of eLearning
By: Lisa Solomon In March of 2020, we shifted our work life to deal with the COVID-19 Pandemic by scrambling to turn our homes into
#PowerUp Blog
Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.
What If I Say The Wrong Thing? Book Review
By: Lisa Solomon After the death of George Floyd, I, like many others in the country realized I needed to better educate myself on my
Meet Anna Locke
Anna Locke has extensive experience working with multi-million dollar brands and building relationships with clients that increase sales and show results. She’s an expert in
Meet Linda “Lin Marty” Fernandez
With sixteen years of integrated marketing experience and an established record of developing effective, award-winning strategies, Linda “Lin Marty” Fernandez has used her expertise to
Resources to Educate and Empower Anti-Racism
“It’s up to all of us – Black, white, everyone – no matter how well-meaning we think we might be, to do the honest, uncomfortable
What Makes Cannabis Essential?
How the Cannabis Industry, Plant, and Consumer have become essential to society and the advertising world. By: Jim Baudino Coronavirus pandemic (COVID-19) has been impacting
Is There A Formula To Success?
By: Lisa Solomon I recently spent an entire day in my home office attending Hawke Media’s virtual Quarantine Conference, and I have to say, it
Tips For Creating Content That Matters In Times of Crisis
By: Deana Concilio-Lenz While these tips can apply to any company, I wanted to share some ideas specifically for non-profit organizations that are vital in
21 Astounding Cannabis Industry Statistics for 2020
By: Darco Jacimovic, for Cannabis Offers The cannabis industry is growing in both market size and value. It’s currently booming all across the world, and
Sales Tips in a Time of Crisis
Struggling with how to be an effective media seller in the middle of a pandemic or a crisis? We know times are hard for people right now on all sides of the advertising business. Here are my five sales tips in a time of crisis:
Create Your Influencer Roadmap with Susana Yee
By: Lisa Solomon As I began to build Atheneum Collective in 2019, I joined an EmpowHer LA cohort where we met monthly to create our
Seven Tips for the Newly Virtual Agency
By: Jeff Sweat, founder of Sweat+Co, for Media Post Creativity in ad agencies seems to have always happened In The Room—when a creative team or