#PowerUp Blog

Lisa Solomon | Lifelong Learner and Founder of Atheneum Collective

Grace Creative’s Age Anthem campaign combats ageism by highlighting women 50+ who recognize they get better as they get older, and are owning their age proudly. Lisa built Atheneum Collective to give a platform for senior-level executives to share their knowledge, and for junior-level employees to learn from best in the industry. By sharing the knowledge gained from years of industry experience, we at Atheneum Collective feel we’re doing our part to combat ageism in advertising too.

Resources to Educate and Empower Anti-Racism Fist Web Banner

DEI Glossary | Definitions to Support a Diverse, Equal and Inclusive Workplace

Ableism The discrimination and/or social prejudice that devalues and limits the potential of persons with disabilities. A set of practices and beliefs that assign inferior

Introducing our Aequitas Initiative

Named after the goddess of equity, our Aequitas Initiative revolves around creating equitable opportunities for people of color in the marketing and advertising industry.

Media Glossary | Definitions for the Media Professional

CPM, CPC, CPA, CTR, CR, ROI. These acronyms are more than just random letters placed together. They are all examples of media pricing models and

A Post-Pandemic Workplace

What will the world like post-COVID? For now, we can only speculate. The workforce and workplace has completely shifted as well; people now want to

Why You Should Consider a Career in Cannabis Marketing

The cannabis industry is booming and is constantly growing. More and more states are starting to legalize its recreational usage as well. If you’ve going

A Simple Solution to a Cookieless World

By: Lidia Vijga Co-founder & Head of Growth at briefbid. Cookie tracking is dying, leaving marketers seemingly stranded in a cookieless world. Without the life

Lisa Solomon’s “Opportunity Knocks,” EmpowHerLA Interview

Opportunity Knocks with Michelle Wolf of EmpowHer Purpose is a video and podcast interview series featuring female entrepreneurs. These episodes are here to give you

The Future Of Work

By: Lisa Solomon Is finding a work-life balance possible? It was hard before the pandemic to separate our careers from our lives, and now that

Meet Felicia Zigman

Felicia Zigman practices what she preaches. Within the hustle and bustle of fast-paced company cultures, Felicia recognizes the need for active self-care. As a passionate

Why There’s Never Been A Better Time To Start A Portfolio Career

By: The Portfolio Collective If you’re reading this article, you’re probably addressing that growing sensation in the pit of your stomach that’s telling you it’s

What Is Digital Media Buying?

By: Olivia Hawkins Defining Digital MediaIn digital marketing, there are three main methods of “distribution” for content: paid, owned, or earned. There is certainly overlap