By: Lisa Solomon Every year, we set out to determine our annual goals and put them down on paper, and every year we share our
Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.
By: Stephanie Dotto, The Portfolio Collective It’s never been easier to start a business, which is why so many people are joining the side hustle
By: Ben Legg, The Portfolio Collective There’s a lot discussion right now about how the world of work is changing. Lockdown accelerated this change and
By: Ben Legg, The Portfolio Collective The pandemic forced a massive paradigm shift in the way we think about work. Before COVID, working from home
The workforce is more empowered now than ever before, with employees seeking career experiences that contribute to their growth. This leaves companies at risk of losing their best talent
Grace Creative’s Age Anthem campaign combats ageism by highlighting women 50+ who recognize they get better as they get older, and are owning their age proudly. Lisa built Atheneum Collective to give a platform for senior-level executives to share their knowledge, and for junior-level employees to learn from best in the industry. By sharing the knowledge gained from years of industry experience, we at Atheneum Collective feel we’re doing our part to combat ageism in advertising too.
Ableism The discrimination and/or social prejudice that devalues and limits the potential of persons with disabilities. A set of practices and beliefs that assign inferior
Named after the goddess of equity, our Aequitas Initiative revolves around creating equitable opportunities for people of color in the marketing and advertising industry.
CPM, CPC, CPA, CTR, CR, ROI. These acronyms are more than just random letters placed together. They are all examples of media pricing models and
What will the world like post-COVID? For now, we can only speculate. The workforce and workplace has completely shifted as well; people now want to
The cannabis industry is booming and is constantly growing. More and more states are starting to legalize its recreational usage as well. If you’ve going
By: Lidia Vijga Co-founder & Head of Growth at briefbid. Cookie tracking is dying, leaving marketers seemingly stranded in a cookieless world. Without the life