#PowerUp Blog

Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.

Don’t Be Afraid To Ask!

The workforce is more empowered now than ever before, with employees seeking career experiences that contribute to their growth. This leaves companies at risk of losing their best talent

Lisa Solomon | Lifelong Learner and Founder of Atheneum Collective

Grace Creative’s Age Anthem campaign combats ageism by highlighting women 50+ who recognize they get better as they get older, and are owning their age proudly. Lisa built Atheneum Collective to give a platform for senior-level executives to share their knowledge, and for junior-level employees to learn from best in the industry. By sharing the knowledge gained from years of industry experience, we at Atheneum Collective feel we’re doing our part to combat ageism in advertising too.

Introducing our Aequitas Initiative

Named after the goddess of equity, our Aequitas Initiative revolves around creating equitable opportunities for people of color in the marketing and advertising industry.

A Post-Pandemic Workplace

What will the world like post-COVID? For now, we can only speculate. The workforce and workplace has completely shifted as well; people now want to

The Future Of Work

By: Lisa Solomon Is finding a work-life balance possible? It was hard before the pandemic to separate our careers from our lives, and now that

Felicia Zigman

Meet Felicia Zigman

Felicia Zigman practices what she preaches. Within the hustle and bustle of fast-paced company cultures, Felicia recognizes the need for active self-care. As a passionate