12 Ways to Create a Culture of “Nice”
By: Paul Santello Company culture matters. It’s everywhere: LinkedIn, business articles, the list goes on. Culture is the personality of your company. It’s what makes
#PowerUp Blog
Insights, news, and commentary from our founder and industry thought leaders. Follow us as we #PowerUp together.
4 Things I Learned Creating Our Cannabis Master Course
By: Lisa Solomon Jim Baudino’s Cannabis Marketing course is our first Master Course and, wow, I’m in such awe and appreciation of the amount of
The 5 Most Important Words In Business (And Life)
By: Paul Santello, Atheneum Collective Expert Back when I was a young account executive in my first advertising job in Chicago, I had an account
Digital Production: Making It Work, Making It Worth It
By: Don Lupo, Atheneum Collective Expert We all live in the digital space. It’s part of being human in 2019. As marketers, we want consumers
Identify Your 3 Must-Haves
By: Lisa Solomon I recently ran into a friend who started a new role six months ago. She shared with me how one of our
What is Media Sales?
By: Paul Santello I’m an Atheneum Collective Expert. But what does that mean? I’m here because I’ve spent my career on every side of the
Don Lupo’s Three Life Rules
By: Lisa Solomon, Founder If ever someone made pursuing passion and career while giving back seem effortless, it’s Don Lupo. Don, a digital production, branding,
Using Values as Your Compass
by Lisa Solomon, Founder and CEO As part of my own journey of lifelong learning, I joined a women’s group called EmpowHer Los Angeles. We
Why Cannabis? An interview with Jim Baudino
By Lisa Solomon, Founder Cannabis is one of the newer industries taking off and generating incredible economic value, but many people are still skeptical about
Go-To Resources for Summer Internships
By Lisa Solomon, Founder Summer is coming. Whether you’re a current student building your resume or a recent graduate looking to launch your career, internships
4 Ideas for Improving Sales
By Lisa Solomon, Founder It’s no secret that taking on new responsibilities at work and enrolling in courses are important steps in professional growth. But,
8 Business Podcasts to #PowerUp Your Week
We don’t know about you, but we feel very lucky to be professionals in a time when there are so many educational and inspirational resources