#PowerUp Blog

Resources to Educate and Empower Anti-Racism

“It’s up to all of us – Black, white, everyone – no matter how well-meaning we think we might be, to do the honest, uncomfortable

What Makes Cannabis Essential?

How the Cannabis Industry, Plant, and Consumer have become essential to society and the advertising world. By: Jim Baudino Coronavirus pandemic (COVID-19) has been impacting

Is There A Formula To Success?

By: Lisa Solomon I recently spent an entire day in my home office attending Hawke Media’s virtual Quarantine Conference, and I have to say, it

Tips For Creating Content That Matters In Times of Crisis

By: Deana Concilio-Lenz While these tips can apply to any company, I wanted to share some ideas specifically for non-profit organizations that are vital in

21 Astounding Cannabis Industry Statistics for 2020

By: Darco Jacimovic, for Cannabis Offers The cannabis industry is growing in both market size and value. It’s currently booming all across the world, and

Sales Tips in a Time of Crisis

Struggling with how to be an effective media seller in the middle of a pandemic or a crisis? We know times are hard for people right now on all sides of the advertising business. Here are my five sales tips in a time of crisis:

Create Your Influencer Roadmap with Susana Yee

By: Lisa Solomon As I began to build Atheneum Collective in 2019, I joined an EmpowHer LA cohort where we met monthly to create our

Seven Tips for the Newly Virtual Agency

By: Jeff Sweat, founder of Sweat+Co, for Media Post Creativity in ad agencies seems to have always happened In The Room—when a creative team or

So She Slays Women Empowerment Series: Lisa Solomon

We’re so excited to bring you an interview with Atheneum Collective Founder Lisa Solomon featured on So She Slays‘s Women Empowerment Series! Watch to learn more