As people move up in a company, they are expected to already know how to lead, often without any training. New skills are required in today’s rapidly changing world and empathy is one of the most crucial skills needed. This class will give you the tools and strategies to up your game in a time where people need strong, empathetic leaders more than ever.
CPM, CPvM, CPI, CPA, CPL—there are many ways to measure media effectiveness. This class will dive deep into every metric to understand the benefits and ROI of different advertising pricing models
We are thrilled to partner with Susana Yee to bring you a comprehensive, step-by-step influencer marketing program fully engineered to uncover YOUR perfectly matched influencer partnership, speed up your execution, and amplify your results.
Part I provides an overall view of cannabis. It focuses on the anatomy of the plant, the compounds and products. It serves to be a roadmap of how to break into the cannabis business.
Part II is focused on the marketing essentials you need to learn in order to build and promote a successful cannabis brand.
Junior-mid level media sellers as well as those interested in solution selling in marketing/advertising technologies.
Learn what it takes to make a digital production efficient and profitable. This class is designed to help you effectively define, design, develop, and deploy a digital production project.
Media planning is the intricate process of selecting the ideal mix of media channels for your marketing message. This course showcases the proven methods that can help you determine the best combination of media to meet your business’s goals and objectives.
Is the promise of Augmented Reality and Virtual Reality real or hype? This class will explain the technologies, how consumers engage with them, and how to craft a strategy around them to reach your marketing goals.
At Atheneum Collective, we believe that knowledge shared is power multiplied. #PowerUp!
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