The cannabis industry is booming and is constantly growing. More and more states are starting to legalize its recreational usage as well. If you’ve going back and forth about whether to get started in this industry, the time is now. Keep in mind that each state has its own set of rules when it comes to advertising. For example:
• California – Advertising or marketing placed in digital communications must be limited to where at least 71.6% of the audience is reasonably expected to be 21 years of age or older. For direct communication or dialog by the licensee, they must verify age prior to engaging in communication. As of January 21, 2021, marketers are no longer able to promote their products on billboards.
• Colorado – Retail marijuana establishments are restricted from advertising via the Internet without evidence that 70% of the audience is reasonably expected to be over 21.
• Nevada – Cannabis establishments must receive state approval of all advertising by the Division Administrator.
Social media platforms also have their own set of rules that everyone must adhere to if allowed at all. Make sure to come up with each: a PR, Website, and 4 Step/SEO Strategy to get your business and brand out there.
Take a look at why this industry is growing.